Broodstock
Our mission Features Proof Pricing
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A one and done operations hub for all breeders.

The hatch date lived in a thread. The pair lived in a notebook. The buyer asked for parents and you went hunting.

Broodstock keeps the book. Ranger, your AI manager, reads it: he emails you the morning, drafts the buyer replies, and waits for your OK before he changes anything.

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Free for up to 10 animals. No card needed. Already have an account? Log in

Broodstock lettering with bird and reptile eggs in a leaf
hero art

Stop losing clutch dates in a thread.

Broodstock is the book: animal, pair, egg, hatch, dollar. Ranger is the manager.

Everything a breeder needs, in one hub.

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Animals

Every animal. Band, sex, morph, line.
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Breeding

Pairs and clutches in one tab.
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Incubation

Expected hatch, temp, humidity.
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Genetics

Mendelian and Z-linked, not a guess. Snap a photo for a morph read.
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Sales & Finance

Storefront, deposits and bill of sale, plus cash flow and what each line actually earns. Tax-ready.
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Records

Care sheets and the paperwork.
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Alerts

The room tells you what’s due before it slips.
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Pairing Planner

Every male × female, ranked for the morph you want.
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Facility

Every tub, every feeding, every weigh-in, and the to-do board.
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Compliance

Permits that don’t lapse. Manifests that print.
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Ask Ranger

Not a chatbot bolted on. The manager for this room.

He emails you the day every morning. Reply to ask him anything. Forward a buyer’s email and he drafts the answer. You hit send.

Which female is overdue? What did this pair throw last year? What did we spend on that line? Draft a reply to the buyer asking about #214.
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Zebra Finch · Diamond Dove · Bearded Dragon · Crested Gecko · Ball Python

Offspring calculator that knows Z-linked.

Built by a working room.

Broodstock is built in our own bird and reptile room in Kuna, Idaho, by a husband-and-husband team who wanted to help breeders raise healthier animals. It launched at the Boise reptile show in October 2026. Why we built it →

The room, not a render.

Pricing

Pet

$0
  • 10 animals, 1 user
  • Care logs: feeding, refusals, weights, sheds, cleaning, health notes
  • Medication records, bulbs & equipment
  • Records, pedigrees & inbreeding (COI)
  • Genetics calculator with welfare warnings
  • Ranger: 5 questions a month

Keeper

$10/mo
  • 50 animals, 2 users
  • Reminders: feeding, weigh-ins, medication doses, bulb changes, light timers
  • Due today, growth charts & QR tub labels
  • Pairing Planner with offspring odds
  • Simple sales record
  • Task board with the assistant
  • Ranger: 3 plan runs a month, 20 AI requests a day

Breeder

$20/mo
  • 100 animals, 3 users
  • Storefront, inquiries, waitlist & deposits
  • Buyer paperwork
  • Cash flow with AI bill reading
  • Profit, P&L & tax reports
  • Permits & health certificates
  • Full Ranger: 25 plan runs a month, 30 AI requests a day, weekly email brief

Business

$30/mo
  • 150 animals, 5 users
  • More animals: $10/mo for each extra 100
  • CITES & shipping manifests
  • Buyer inbox: Ranger drafts replies
  • Photo morph ID
  • Ranger on our strongest model: 60 plan runs a month, 80 AI requests a day, daily brief

Contact us for custom enterprise needs

Ranger answers every question on our strongest model while your plan's allowance for it lasts. Every plan also has a monthly AI allowance, shown as a meter in the app. If it runs out, Ranger pauses until it resets on the 1st, and your records, alerts and reminders keep working. A plan run is a multi-step job Ranger does after you approve it. Full limits in Help.

Pay yearly and get 2 months free. Import your spreadsheet on day one; download every record any time.

Sign-ups are open. Start free with 10 animals and upgrade when you need more.

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Breeder operations hub

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Broodstock
Broodstock
Breeder operations hub

Records, content, cash flow, and an AI manager for your breeding business, in one place.

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Broodstock
Broodstock

Welcome! Set a password to finish setting up your account.

Broodstock
Broodstock
Broodstock
Breeder Operations Hub
New operation

Welcome back

Here's a snapshot of the day.

Tasks & Assistant

Run the to-do list together and hand things to the assistant when you'd rather not draft it yourself.

Completed tasks archive

Ask Ranger

Question, task, or "draft a caption for the new clutch," whatever's on your plate for this operation.

Animals

Your breeding stock and available animals, with a care guide draft for every record.

Breeding

Pairs and clutches, linked back to your animal records: who's paired with who, and what each pairing has produced.

Pairs

Incubation

Track every clutch from lay date to hatch, who the parents are, the conditions you're running, and how it turned out.

Genetics

Track what each animal carries and predict offspring odds for a pairing.

Records

How-to guides for every feature, listings and copy, and folders for care guides, care sheets and your business documents.

Ranger

Your AI manager. Ask it anything, or tell it what you want handled, and it figures out which, and always waits for your OK before it changes anything. How to prompt Ranger →

Completed tasks archive Clear chat

Ranger can look things up and answer right away. If a message is really a goal (a task, record, or draft to create, edit, or delete), it'll propose a plan below for you to approve first.

Cash Flow

Smooth out the lumpy clutch-timing income: log what comes in and out, and see where things stand.

Upload an invoice or bill

Drop in a bill, invoice, or receipt. AI insight reads it and proposes cash flow entries in the right categories for you to review before anything's logged.

AI insight

A quick, plain-language read on where things are headed, based on what's logged here and what's marked available among your animals.

Manage P&L categories →

Swipe the table sideways to see more months →

Settings

Your account, brand, notifications and billing, plus how Broodstock looks on this device.

Demo

You're in the demo operation. Everything here is sample data, so edit anything and try Ranger. Reset puts the sample records back; Exit leaves the demo.

Theme

"System" follows your device's light/dark setting automatically.

Shop
Light
Dark
System

Brand

Your logos, colors, fonts, tagline and links. Import them from your website or logo, preview them live, and they carry through to your storefront, paperwork, labels and emails.

Billing

Team

Everyone on your team shares this operation's records. Invite people by email; they join when they sign in with that address.

Support access

Broodstock staff can enter your hub only after you approve an emailed request, only for a few hours, and every request, approval and entry is logged here. You can revoke access at any time.

Help & legal

Guides for every feature, answers to common questions, and our policies.

FAQ Terms Privacy Billing & Refunds Email support

Questions, bugs or ideas: support@broodstock.app

Account

Signed in as .

Admin

Platform-wide tools for support and operations, visible only to platform admins.

All operations

Set any operation's plan directly, suspend/reinstate access, or open its hub in support mode to help without needing the owner's login.

Visits by day

Last 14 days. "Sessions" is distinct browsers/devices, not page views.

Top pages

Last 30 days.

Maintenance mode

When on, every visitor except David and Keaton sees a "down for maintenance" page instead of the site. Use this while pushing an update or recovering from something broken. Turn it off the moment things are stable again.

Release notes and update emails

Write what changed. "Show in the app" puts it on everyone's Today page for 30 days and in Records, Changelog. The email goes out from Broodstock (updates@mail.broodstock.app) to every hub owner who hasn't turned update emails off. Always send it to yourself first.

Support access log

Every time David or Keaton opens a client's operation in support mode, or changes plan/status/maintenance, it's recorded here.

Support mode · viewing 's operation as an admin

Down for a moment

Broodstock is offline for a short bit of maintenance. This won't take long. Check back shortly.

Like what you see? Your own operation is free for up to 10 animals. Nothing from the demo carries over.
Start your own, free
Demo mode · Sample data. Edit anything, try Ranger; Reset puts it back. These buttons are also in Settings.
Start your own, free