Broodstock
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Two bearded dragons on a piece of driftwood, a red one on the left and a yellow one on the right, looking at each other

Breeding records for reptile and bird keepers.

Every animal, pairing, clutch, care log and sale in one place, with an inbreeding check and lethal-gene warnings before you pair. On your phone in the animal room or at the desk.

Start free Try the demo

Free for up to 10 animals. No card needed. Already have an account? Log in

Fig. 1  Two of our bearded dragons, at home in Kuna, Idaho.

Made by two breeders in Kuna, Idaho.  Veteran owned.  Your records are never used to train AI.

Fingers holding an egg up to a small light so it glows orange, showing what is inside
Fig. 2  Candling an egg in our animal room, Kuna, Idaho.

Built by breeders, in our own animal room.

We’re David and Keaton. We keep and breed bearded dragons, crested geckos, diamond doves, zebra finches and quail at home in Kuna, Idaho.

David is an Army veteran. Broodstock opened to the public at the Boise reptile show in October 2026.

Why we built it →

David and Keaton outdoors, heads leaned together, smiling
Fig. 3  David (left) and Keaton.
“We built Broodstock to run our own room after seeing too many sick and inbred animals change hands, and we use it every day.”
David and Keaton

On your phone in the animal room, or at the desk.

Records, pedigrees, the inbreeding (COI) check and the genetics calculator with welfare warnings come on every plan, Pet included.

Already keep records in a spreadsheet or on MorphMarket? Send them to us and we’ll load them into your hub for you, free.

A diamond dove sitting in a woven basket nest with two white eggs
Fig. 5  A diamond dove on two eggs.
An orange crested gecko clinging to the misted glass wall of its enclosure, beside green plants and cork bark
Fig. 4  A crested gecko on the misted glass of its enclosure.

What’s inside

These are real screens from the demo hub. You can open it yourself, no account needed: open the demo.

Broodstock Breeding screen listing pairs with their clutches
Plate 1  Breeding. Every pair with its clutches, linked back to both parents’ records.
Broodstock Incubation screen with lay dates, hatch windows, temperature and humidity per clutch
Plate 2  Incubation. Lay date, expected hatch window, temperature and humidity for each clutch.
Broodstock Pairing Planner ranking possible pairings by the odds of the target morph
Plate 3  Pairing Planner. Rank your males and females by the odds of the morph you want, with an inbreeding check. Handles Z-linked bird genes too.
Broodstock Daily care screen with feedings, weigh-ins and cleaning due today
Plate 4  Daily care. Feedings, weigh-ins, cleaning and refusals due today, plus a printable sheet for whoever’s covering.
Broodstock Cash flow screen with money in and out and a receipt upload
Plate 5  Cash flow. Log money in and out, or drop in a receipt and check the entry it fills in for you.
Broodstock Permits and paperwork screen listing permits and licenses with expiry dates
Plate 6  Permits and paperwork. Permits, licenses and band numbers, with a warning 45 days before anything expires.
Broodstock Today screen on a phone, listing what needs attention
Plate 7  Today, on the phone. The demo hub’s Today screen at phone width.

Four short clips from the app

Screen recordings, 8 to 19 seconds each.

Still from a clip of the feeding list, captioned Who's due to eat today?
Clip 1  Feeding
Still from a clip of the offspring calculator, captioned Pick a sire and a dam.
Clip 2  Genetics
Still from a clip of Ranger chat, captioned Ask Ranger about your animals.
Clip 3  Ranger
Still from a clip of the equipment list, captioned UVB bulbs stop working before they stop glowing.
Clip 4  Bulbs and equipment

Ask about your animals

Ranger, the assistant built into Broodstock, answers in plain words from your own records. He can email a short rundown of what’s due and draft replies to buyers for you to read and send.

He never changes anything until you approve it.

  • Which female is overdue?
  • What did this pair throw last year?
  • What did we spend on feed this month?
  • Draft a reply to the buyer asking about #214.
Start free
Ranger chat in Broodstock answering a question about clutches due to hatch, from the demo hub's records
Plate 8  Ranger. Answering a question from the demo hub’s own records.
A white incubator with handwritten notes taped to its lid
Fig. 6  One of our incubators, Kuna, Idaho.

Works with what you already use

Bring your records.
Import a spreadsheet or a MorphMarket export yourself, or send it to us and we’ll load it for you.
Keep selling on MorphMarket.
Export your available animals in MorphMarket’s import format, so Broodstock runs the room and MorphMarket stays your shop window.
Leave any time.
Download every record as spreadsheets whenever you like, on every plan.

Pricing

Start free with 10 animals; every paid plan holds unlimited animals (fair use). Pay yearly and get 2 months free.

Pet

$0

10 animals
1 user

  • Care logs: feeding, refusals, weights, sheds, cleaning, health notes
  • Medication records, bulbs and equipment
  • Records, pedigrees and inbreeding (COI)
  • Genetics calculator with welfare warnings
  • Ranger: 5 questions a month
Start free

Keeper

$10/mo

Unlimited animals
(fair use), 2 users

  • Reminders: feeding, weigh-ins, medication doses, bulb changes, light timers
  • Due today, growth charts and QR tub labels
  • Pairing Planner with offspring odds
  • Simple sales record
  • Task board with the assistant
  • Ranger: 3 plan runs a month, 20 AI requests a day
Choose Keeper

Breeder

$20/mo

Unlimited animals
(fair use), 3 users

  • Storefront, inquiries, waitlist and deposits
  • Buyer paperwork
  • Cash flow with AI bill reading
  • Profit, P&L and tax reports
  • Permits and health certificates
  • Full Ranger: 25 plan runs a month, 30 AI requests a day, weekly email brief
Choose Breeder

Business

$30/mo

Unlimited animals
(fair use), 5 users

  • CITES and shipping manifests
  • Buyer inbox: Ranger drafts replies
  • Photo morph ID
  • Ranger: 60 plan runs a month, 80 AI requests a day, daily brief
Choose Business

Import your spreadsheet on day one, or send it to us and we’ll load it; download every record any time. Fair use: for very large collections (over 5,000 animals), talk to us first. Contact us for custom enterprise needs.

Each plan includes a monthly allowance for Ranger. If it runs out, he pauses until the 1st and your records, alerts and reminders keep working. A plan run is a multi-step job he does after you approve it. Full limits in Help.

You’re on the list. We’ll open the gate when the room is ready.
Enter a valid email.
Broodstock

broodstock.app  ·  Veteran owned

Phone photos of our own animals and room in Kuna. No stock photos, no AI.

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Breeder operations hub

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Broodstock
Broodstock
Breeder operations hub

Breeding records for reptile and bird keepers. Free for up to 10 animals, no card needed.

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Broodstock
Broodstock

Welcome! Set a password to finish setting up your account.

Broodstock
Broodstock
Broodstock
Breeder Operations Hub
New operation

Welcome back

Here's a snapshot of the day.

Tasks & Assistant

Run the to-do list together and hand things to the assistant when you'd rather not draft it yourself.

Completed tasks archive

Ask Ranger

Question, task, or "draft a caption for the new clutch," whatever's on your plate for this operation.

Animals

Your breeding stock and available animals, with a care guide draft for every record.

Breeding

Pairs and clutches, linked back to your animal records: who's paired with who, and what each pairing has produced.

Pairs

Incubation

Track every clutch from lay date to hatch, who the parents are, the conditions you're running, and how it turned out.

Genetics

Track what each animal carries and predict offspring odds for a pairing.

Records

How-to guides for every feature, listings and copy, and folders for care guides, care sheets and your business documents.

Ranger

Your AI manager. Ask him a question or tell him what you want handled. He answers from your records, and he waits for your OK before he changes anything. How to prompt Ranger →

Completed tasks archive Clear chat

Ranger can look things up and answer right away. If a message is really a goal (a task, record, or draft to create, edit, or delete), it'll propose a plan below for you to approve first.

Cash Flow

Smooth out the lumpy clutch-timing income: log what comes in and out, and see where things stand.

Upload an invoice or bill

Drop in a bill, invoice, or receipt. AI insight reads it and proposes cash flow entries in the right categories for you to review before anything's logged.

AI insight

A quick, plain-language read on where things are headed, based on what's logged here and what's marked available among your animals.

Manage P&L categories →

Swipe the table sideways to see more months →

Settings

Your account, brand, notifications and billing, plus how Broodstock looks on this device.

Demo

You're in the demo operation. Everything here is sample data, so edit anything and try Ranger. Reset puts the sample records back; Exit leaves the demo.

Theme

"System" follows your device's light/dark setting automatically.

Shop
Light
Dark
System

Brand

Your logos, colors, fonts, tagline and links. Import them from your website or logo, preview them live, and they carry through to your storefront, paperwork, labels and emails.

Billing

Team

Everyone on your team shares this operation's records. Invite people by email; they join when they sign in with that address.

Support access

Broodstock staff can enter your hub only after you approve an emailed request, only for a few hours, and every request, approval and entry is logged here. You can revoke access at any time.

Help & legal

Guides for every feature, answers to common questions, and our policies.

FAQ Terms Privacy Billing & Refunds Email support

Questions, bugs or ideas: support@broodstock.app

Account

Signed in as .

Admin

Platform-wide tools for support and operations, visible only to platform admins.

All operations

Set any operation's plan directly, suspend/reinstate access, or open its hub in support mode to help without needing the owner's login.

Visits by day

Last 14 days. "Sessions" is distinct browsers/devices, not page views.

Top pages

Last 30 days.

Maintenance mode

When on, every visitor except David and Keaton sees a "down for maintenance" page instead of the site. Use this while pushing an update or recovering from something broken. Turn it off the moment things are stable again.

Release notes and update emails

Write what changed. "Show in the app" puts it on everyone's Today page for 30 days and in Records, Changelog. The email goes out from Broodstock (updates@mail.broodstock.app) to every hub owner who hasn't turned update emails off. Always send it to yourself first.

Support access log

Every time David or Keaton opens a client's operation in support mode, or changes plan/status/maintenance, it's recorded here.

Support mode · viewing 's operation as an admin

Down for a moment

Broodstock is offline for a short bit of maintenance. This won't take long. Check back shortly.

Like what you see? Your own operation is free for up to 10 animals. Nothing from the demo carries over.
Start your own, free
Demo mode · Sample data. Edit anything, try Ranger; Reset puts it back. These buttons are also in Settings.
Start your own, free